How to use Customer Reviews to Market your Business

Q. So, how do you get a five-star online reputation?

 A. By collecting and promoting stellar online reviews on the websites and networks your customers use to research before making their buying decisions.

Q. And why isn’t it called Customer Review Marketing?

A. Because even though customer reviews are the most visible and sought after confidence signals for prospective buyers, there are other visibility and SEO factors that make up your online reputation as a whole.

Q. Is Reputation Marketing hard or expensive?

A.  NO and NO. Customers give their reviews for free, on websites, prospects use for free. You just need a system in place to encourage those reviews and get them out there where your next customers are looking for them. It is without a doubt one of the easiest, cheapest, and effective ways to market your business, service, or product.

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