Reputation Checklist

Quick Web Presence Audit

  • Do a Google Search of your business name.
  • Do a Google Search of your business name + reviews.
  • Check the major review sites for pages and reviews of your business.
  • Check the major social media sites for pages or comments for your business.

Google Properties

  • Set up Google Analytics
  • Check the Google Search Console to ensure your web pages are indexed
  • Claim and Optimize your Google My Business Listing
  • Set up Google Alerts to monitor new mentions of your business

Ensure Your Visibility Online

  • Monitor and manage accurate business listings and citations
  • Claim and optimize your business profiles on social media relevant to your industry
  • Claim and optimize your business profiles on Review Sites your customers use

Managing Online Customer Reviews

  • Have a system in place to monitor your online reputation
  • Check reviews daily on the review sites that matter most in your industry
  • Encourage customers to leave reviews with automated feedback emails
  • Respond to all reviews – both negative and positive
  • Promote your best reviews on your social media accounts and website
  • Gather testimonials you can use for YouTube videos or testimonial pages


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