Quick Web Presence Audit
- Do a Google Search of your business name.
- Do a Google Search of your business name + reviews.
- Check the major review sites for pages and reviews of your business.
- Check the major social media sites for pages or comments for your business.
- Set up Google Analytics
- Check the Google Search Console to ensure your web pages are indexed
- Claim and Optimize your Google My Business Listing
- Set up Google Alerts to monitor new mentions of your business
Ensure Your Visibility Online
- Monitor and manage accurate business listings and citations
- Claim and optimize your business profiles on social media relevant to your industry
- Claim and optimize your business profiles on Review Sites your customers use
Managing Online Customer Reviews
- Have a system in place to monitor your online reputation
- Check reviews daily on the review sites that matter most in your industry
- Encourage customers to leave reviews with automated feedback emails
- Respond to all reviews – both negative and positive
- Promote your best reviews on your social media accounts and website
- Gather testimonials you can use for YouTube videos or testimonial pages